An Amazon distributor sells a brand’s products on Amazon on the brand’s behalf. Instead of the brand building its own Amazon operation, the distributor takes on the work – within guidelines agreed with the brand.
The typical tasks
- Creating and maintaining listings and product content for each marketplace
- Setting and adjusting prices within an agreed framework
- Running advertising on Amazon
- Planning stock and replenishment
- Handling customer questions and day-to-day operations
- Reporting on sales and development
Who is responsible for what
The division of roles is agreed between the brand and the distributor. Typically, the brand is responsible for the products, product information and the overall brand guidelines, while the distributor is responsible for the operation on Amazon.
The details – such as the framework for pricing, which marketplaces are included and how often reporting takes place – should be written down before launch.
What to expect from a distributor
A good distributor is open about how the brand is presented and sold, follows the agreed guidelines and reports regularly. It should also be clear how the partnership can be adjusted or ended.
Is your brand ready for Amazon?
Tell us briefly about your brand, your products and where you sell today. We will get back to you to arrange a first conversation.