What does an Amazon distributor actually do?
The tasks, responsibilities and division of roles behind a distribution partnership on Amazon.
Your brand on Amazon without building the operation yourself
Substant Commerce is a distribution partner for brands and distributors. We take care of listings, pricing, advertising and day-to-day operations on Amazon – within the guidelines we agree with you.
Selling on Amazon is an operation of its own
Amazon can be an important channel for a brand. But selling there well takes more than a product listing: content for each marketplace, competitive pricing, advertising, stock planning, customer service and constant follow-up.
Many brands do not want to build that capability in-house. As a distributor, we take on the operation, so you can focus on the brand and the products – and still know how they are presented and sold.
Three ways to work with us
Choose the starting point that matches your situation.
For distributors with an API
You hold the brands and the stock. We connect to your API and bring the range to Amazon.
For brands that do not want to sell on Amazon themselves
We sell your products on Amazon and run the operation within agreed guidelines.
For brands that want to expand on Amazon
Already on Amazon? We add reach where your current setup does not.
How it works
A partnership is set up step by step, and the terms are agreed before anything goes live.
- TalkYou tell us about the brand, the range and your goals on Amazon.
- AssessWe look at products, marketplaces and the right model for you.
- AgreeScope, guidelines for pricing and content, and reporting are put in writing.
- Launch and follow upProducts go live, and we report on sales and development.
Why a distributor?
A distributor takes on the work that selling on Amazon requires every day. You keep control of the brand through clear guidelines – and you get reporting on what happens.
- One partner for the whole Amazon operation
- No need to build an in-house Amazon team
- Agreed guidelines for pricing, content and brand presentation
- Regular reporting on sales and development
Is your brand ready for Amazon?
Tell us briefly about your brand, your products and where you sell today. We will get back to you to arrange a first conversation.